If running the London Marathon is on your bucket list, this is your sign to stop thinking about it and actually go for it.
Every year, hundreds of thousands of runners apply for a chance to take part in one of the most iconic races in the world — and 2027 is shaping up to be bigger than ever.
If you’re into high-energy events, fitness experiences, or just ticking off bucket list moments, check out our guide to the best events and experiences in London over at HouseToMotive.
What Is the London Marathon Ballot?
The London Marathon ballot is a random draw, meaning everyone has an equal chance of getting a place — whether it’s your first time applying or your tenth.
Once you enter, you’ll either be selected or not — simple as that. But don’t worry, there are ways to increase your chances (we’ll get into that below).
If you’re new to big-scale events, you might also like our breakdown of how to secure tickets to sold-out London events on HouseToMotive.
Key Dates for 2027
- Ballot opens: April 2026
- Ballot closes: 16:00 on Friday 1 May 2026
- Results announced: Early July 2026
Missed deadlines are the number one reason people don’t get in — so stay locked in.
Want more event alerts like this? Head to our London events calendar and alerts page to stay ahead.
Why You Should Enter (Even If You Think You Won’t Get In)
Let’s be real — the odds are tough.
Over a million people apply, and only a small percentage get in.
But here’s the thing:
You can’t win if you don’t enter.
And if you’re someone who loves once-in-a-lifetime experiences, this sits right up there with the top bucket list experiences in the UK (which we’ve rounded up on HouseToMotive).
How to Double Your Chances
When entering the ballot, you’ll be given the option to “double your chances” — and it’s 100% worth it.
Here’s what happens if you opt in:
- You’re entered into two ballots instead of one
- Your entry fee is reduced if successful
- If unsuccessful, you’ll receive a free reward item
- Your contribution supports charitable initiatives
If you’re serious about getting in, this is a no-brainer.
For more insider tips like this, check out our event hacks and ticket strategies guide on HouseToMotive.
What Happens If You Get a Place?
If you’re successful:
- You’ll pay your entry fee
- You’ll officially be part of one of the biggest running events in the world
- You’ll start your marathon training journey
And if you’re planning to make a full weekend of it, don’t miss our guide to the best brunch spots and day parties in London to celebrate after race day.
What If You Don’t Get In?
Not getting a ballot place doesn’t mean it’s over.
You can still run the marathon through:
- Charity places
- Good For Age entries
And honestly, many runners say doing it for charity makes the experience even more meaningful.
If you’re into purpose-driven events, explore our charity and community events in London feature.
Tickets & Entry
Unlike typical events, you don’t buy tickets upfront — you apply for a place via the ballot.
👉 Enter the London Marathon Ballot
Entry Pricing:
- UK Ballot Entry: Free to apply
- If selected:
- Standard entry fee applies
- Reduced fee if you opted for double chance
- International runners: Higher entry fee applies
Looking for more high-demand events like this? Browse our exclusive ticketed experiences and limited-entry events on HouseToMotive.
Why the London Marathon Hits Different
This isn’t just a race.
It’s:
- One of the most in-demand events globally
- A huge driver of charity fundraising
- A once-in-a-lifetime experience through London
From first-time runners to elite athletes, everyone shares the same finish line.
If you’re building your ultimate lifestyle calendar, don’t miss our curated list of the best things to do in London this year.
Final Call: Enter Before It Closes
If you’ve been waiting for a sign, this is it.
The ballot only stays open for a limited time — and once it’s gone, you’ll have to wait another year.
Enter now, take your shot, and who knows…
you could be standing on that start line in 2027.
