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Step into Oz: Wicked’s new immersive experience lands at Westfield London – and it’s free!

A magical new experience is flying into London this winter. Wicked: For Good – The Experience invites fans to step inside the spellbinding world of Oz — and best of all, it’s completely free to visit.

The interactive walkthrough opens at Westfield London (White City) from 13 November 2025 to 4 January 2026, giving fans plenty of time to explore during the festive season.

🎟️ Tickets are free, but you’ll need to book in advance via the Westfield London website.


What to expect at Wicked: For Good – The Experience

Step beyond the emerald curtain and immerse yourself in the story that celebrates friendship, courage, and the magic of being different.

Here’s what visitors can look forward to:

  • Choose-your-own-adventure walkthrough: Explore the world of Oz through interactive story moments that let you decide your own path.
  • Spectacular sets and iconic props: See detailed recreations inspired by the hit musical Wicked, perfect for fans who want to feel part of the show.
  • Plenty of photo opportunities: Every corner is designed for the camera — from dramatic backdrops to sparkling scenes straight out of Oz.
  • 12-metre enchanted tree: Marvel at the giant glowing tree that comes to life with twinkling lights and music every hour.
  • Leave a message “For Good”: Write your own positive note or tribute celebrating friendship and sisterhood.

Whether you’re a lifelong fan of Wicked or just love a good immersive experience, this is one not to miss.


When and where

📍 Westfield London, White City
🚇 Nearest stations: Wood Lane or Shepherd’s Bush
📆 13 November 2025 – 4 January 2026
💷 Entry: Free (ticket required)
🎟️ Book now: Westfield London – Wicked: For Good The Experience

Because entry is free, slots are expected to go fast. Therefore, it’s best to secure your spot early — especially if you’re planning to visit during weekends or the Christmas holidays.


Why it’s perfect for a festive day out

With its glowing lights, magical sets, and uplifting message, Wicked: For Good makes the ideal addition to your winter plans in London.
It’s family-friendly, photogenic, and right next to some of the city’s best shopping and dining spots — perfect for a full festive day out at Westfield.

If you’ve seen the musical or you’re excited for the upcoming Wicked movie, this immersive experience will give you a whole new way to connect with the story.


Plan your visit

Before you go, remember:

  • Arrive 10–15 minutes before your slot.
  • Wear something green if you want to fully embrace the Wicked spirit.
  • Bring your phone — there are tons of photo and video moments to capture.

Join the conversation

Have you already booked your slot?
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